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Richard Thaler
An economics Nobelist I had actually heard of before he won the prize, having read a pre-publication copy of his book Misbehaving a few years ago (one of the benefits of being married to a collection-development librarian). I wanted to write a proper review of it at the time, but Life. Anyway, it's a delightfully accessible book, written in the first person, embedding the fascinating concepts of real-world behavioral economics in the rich context of the people and culture of academic economic research.
If you're interested in this sort of thing, Dan Ariely's Predictably Irrational (which I also read in pre-publication) is about the same concepts, albeit without quite as much personal flavor, and also quite accessible to the intelligent non-economist.
If you're interested in this sort of thing, Dan Ariely's Predictably Irrational (which I also read in pre-publication) is about the same concepts, albeit without quite as much personal flavor, and also quite accessible to the intelligent non-economist.