hudebnik: (rant)
hudebnik ([personal profile] hudebnik) wrote2012-07-11 05:00 pm
Entry tags:

astroturf, continued

Remember this post? (No, of course not, but I do.)

In today's mail is a flyer with the stark, black-and-white headline "Why are city bureaucrats telling me what size beverage I can and can't buy?" Inside, in white print on a glossy black background, are things such as "According to the Mayor, New Yorkers need help deciding what size beverage is appropriate. If this now, what's next?" The reader is offered six different ways to join "New Yorkers for Beverage Choices" and stand up for personal freedom.

At the bottom, in tiny print, are the words "Paid for by the American Beverage Association, a member of New Yorkers for Beverage Choices."

Although they're not the ONLY members of that upstanding organization -- movie theatre owners have been signing up too, since 32-to-64-ounce drink containers are their main source of profits.

[identity profile] hudebnik.livejournal.com 2012-07-12 02:08 am (UTC)(link)
Drop the "up to", which makes me think of advertisingspeak ("everything in the store is up to over 40% off").

According to calorieking.com, 48 ounces of Coke Classic provides 574 calories. 64 ounces would be 765 calories.

Anyway, that is more or less what has been done in some places with menus: each item on the menu has not only a price but a calorie count next to it. They haven't gone as far as to put calorie counts on the packaging material yet....
Edited 2012-07-12 02:09 (UTC)